Sony Bravia 50" Standard 4K 17/7 120Hz HDR10 Smart TV

Breathtaking Colours Make Everything So Real
Over a billion colours are brought to life by TRILUMINOS PRO™ and our 4K HDR Processor X1™. With extreme contrast everything you watch feels so real.

Fast-moving action ultra smooth
Enjoy smoother motion and transitions on this Sony BRAVIA 4K TV with high 120Hz refresh rate. Youll also see sharp details in fast moving scenes with Motionflow™ XR. This innovative technology creates and inserts extra frames between the original ones comparing key visual factors on successive frames then calculating the split second of missing action in the sequences.

Super 4K resolution whatever you’re watching
See glorious 4K pictures rich with real world detail and texture exclusively powered by our 4K HDR Processor X1™. Images filmed in 2K and even HD are upscaled close to 4K levels of detail by 4K X-Reality™ PRO using a unique 4K database.

Hear high quality sound
Designed to complement the sound quality and slimness of the TV with its unique new shape our X-Balanced Speaker drives movies and music with clear sound.

Experience the thrills of the theatre
See all your favourite movies in a new way with more drama and realism on a 4K Ultra HD TV thats designed to create a real theatre experience at home. Dolby Vision™ brings scenes to life authentically while Dolby Atmos™ fills the room with immersive sound.

Supreme pictures and sound whatever the environment
Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light sensor automatically adjusts picture and sound to your environment.